Aston Villa have reportedly struck a sponsorship deal with Betano worth £40m over the next two seasons.
The Telegraph claim that the Greek online betting platform will be the most lucrative front-of-shirt sponsor in the club’s history. It’s crucial that Villa drive commercial revenue given the strain on Premier League clubs from Profit and Sustainability Rules.
Villa announced losses of nearly £120million across 2023, which UEFA claim to was the highest in Europe. The mega-deal with Betano coincides with club’s new partnership with Adidas, who will take over from Castore as Villa’s kit manufacturer.
The Betano deal is set to run for two years until 2026 when the ban on gambling companies on shirt fronts comes into effect from the start of the 2026-2027 season.
Back in December UEFA added Betano as a global sponsor of this summer’s 2024 European Football Championship. The betting firm will also sponsor the next two editions of the Copa America.
Betano currently feature on the shirts of Portuguese clubs FC Porto and Sporting CP, as well as Brazilian clubs Atletico Miniero and Fluminense.
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